BA (Hons) Events Management and Marketing

Course Overview

Level: 6

Attendance: Full Time (FT)

Duration: 3 Years

Course Code: TFK5711

Start Date: September 2025

UCAS Code: N822

Cost - UK/EU: £9,220.00

Apply via UCAS

Code: TFK5711
Please note, course costs shown are per year.

Apply via UCAS

Are you passionate about creating unforgettable experiences, driving engagement, and shaping brand identities? Look no further than our BA (Hons) Events Management and Marketing Degree programme. Our degree programme offers an exciting opportunity to explore the dynamic intersection of creativity, strategy, and organisation in the realm of events. Whether you dream of orchestrating unforgettable experiences, shaping brand identities, or driving business growth through live events, our comprehensive curriculum and practical approach will prepare you for success in this thriving industry.

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Course content

Events are more than just gatherings, they're powerful opportunities to connect, inspire, and influence. In an increasingly digital world, live experiences offer a tangible and immersive way for brands and organisations to engage with their audiences. By combining events management with marketing expertise, you'll learn how to create impactful experiences that captivate audiences, drive brand awareness, and deliver measurable results.

In our Events Management and Marketing Degree programme, your learning will include lectures, seminars, guest speakers, conferences, practical tasks, trips, peer-group learning and independent study. Throughout, you will delve into a diverse range of subjects, designed to equip you with the knowledge and skills needed to excel in the field.

Entry requirements

96 UCAS points.

GCSE or equivalent English Language and Maths at grade 4/C or above.

Modules

Research and Academic Skills (RAS)
Introduction to the Business Environment
Principles of Marketing
Leading and Managing People
Stakeholder and Customer Insights
Introduction to Financial Accounting
Introduction to Sustainable Events Planning
Operations Management

Research Methods for Business
Managing a Sustainable Event Project
Critical Perspectives in Management and Leadership
Managing Human Resources and Equality and Diversity
Data Driven Decision Making
Events Marketing and Sponsorship
Employability and Career Skills

Research Project
Business Enterprise
Ethical Leadership and Corporate Social Responsibility
Contingency Planning and Crisis Management
Creating Experiential Events in the Experience Economy
Digital Marketing

Progression opportunities

Graduates of our BA (Hons) Events Management and Marketing Degree are well-equipped for a wide range of exciting career opportunities in the events industry and beyond. Whether you aspire to become an event planner or manager, marketing/ event coordinator or digital marketeer, our program prepares you to excel in roles that blend creativity, strategy, and execution. Achievement of this degree qualification also provides you with the platform for postgraduate study.